DRIVE GROWTH FOR YOUR BUSINESS WITH THE MARKETING ACCELERATOR
It’s not just about getting ahead, it’s about staying ahead.
Our 5 stage process is designed to build on strategic CX frameworks to provide a prioritised, operational roadmap to ignite your sales & marketing performance.
VISION & STRATEGY
We know you’re accountable for your business’s digital success, so we’ll work with you to define the direction of travel and measurement of results.
What we’ll deliver:
- A vision statement for your company’s digital success, which your teams and partners can align on and use as a ‘north star’
- A clear set of digital objectives, which ladder up to achieving your vision and help your teams and partners to understand what they’re working towards
- For each digital objective, a set of key results which will be used to tangibly measure the success of each objective on an ongoing basis (OKRs)
RESEARCH & ANALYSIS
Your audiences are the heartbeat of your brand, so it’s important to ensure that the digital experience that you think they want, is what they actually want.
What we’ll deliver:
- An audience research presentation and digital personas, building on existing knowledge and bolstered with additional audience research
- A competitor audit which highlights how other brands in your space are positioned compared to you
- A data & analytics audit that surfaces customer behaviours and channel opportunities
- Search performance & keyword analysis that surfaces search behaviours, content insight and performance optimization opportunities
CX INSIGHT
We’ll help you to understand what your audiences are experiencing and doing when they interact with both your brand and your competitors
What we’ll deliver:
- A marketing channel review which surfaces your current experience across customer touchpoints
- A customer experience map which identifies key engagement opportunities at each stage of your customer journey
IDEATION & PRIORITISATION
Using our audience insight, we will surface existing and identify new ideas, then prioritise them based on your audience needs and business OKRs.
What we’ll deliver:
- A collaborative ideation board populated with audience insights and ideas
- An ideation workshop with your team, bringing inspiration from both inside and outside your sector, to further develop the digital ideas
- A prioritisation workshop with your team, to decide which ideas work best both for delivering your OKRs and satisfying your audiences’ needs
- A prioritisation matrix, which maps the selected ideas against a ‘Now/Next/Then/Never’ framework
MARKETING ROADMAP
To achieve success, you’ll need a roadmap of projects mapped against your objectives and key results, with a delivery plan for each annual quarter.
What we’ll deliver:
- A high-level roadmap designed to plan your marketing projects over the next 2 years
- A detailed roadmap designed to show the planned monthly activity and team involvement for each project
- A project status tracker for visibility of overall progress and risks
- A measurement framework which uses performance data to measure key results on an ongoing basis
VISION & STRATEGY
We know you’re accountable for your business’s digital success, so we’ll work with you to define the direction of travel and measurement of results.
What we’ll deliver:
- A vision statement for your company’s digital success, which your teams and partners can align on and use as a ‘north star’
- A clear set of digital objectives, which ladder up to achieving your vision and help your teams and partners to understand what they’re working towards
- For each digital objective, a set of key results which will be used to tangibly measure the success of each objective on an ongoing basis (OKRs)
RESEARCH & ANALYSIS
Your audiences are the heartbeat of your brand, so it’s important to ensure that the digital experience that you think they want, is what they actually want.
What we’ll deliver:
- An audience research presentation and digital personas, building on existing knowledge and bolstered with additional audience research
- A competitor audit which highlights how other brands in your space are positioned compared to you
- A data & analytics audit that surfaces customer behaviours and channel opportunities
- Search performance & keyword analysis that surfaces search behaviours, content insight and performance optimization opportunities
CX INSIGHT
We’ll help you to understand what your audiences are experiencing and doing when they interact with both your brand and your competitors
What we’ll deliver:
- A marketing channel review which surfaces your current experience across customer touchpoints
- A customer experience map which identifies key engagement opportunities at each stage of your customer journey
IDEATION & PRIORITISATION
Using our audience insight, we will surface existing and identify new ideas, then prioritise them based on your audience needs and business OKRs.
What we’ll deliver:
- A collaborative ideation board populated with audience insights and ideas
- An ideation workshop with your team, bringing inspiration from both inside and outside your sector, to further develop the digital ideas
- A prioritisation workshop with your team, to decide which ideas work best both for delivering your OKRs and satisfying your audiences’ needs
- A prioritisation matrix, which maps the selected ideas against a ‘Now/Next/Then/Never’ framework
MARKETING ROADMAP
To achieve success, you’ll need a roadmap of projects mapped against your objectives and key results, with a delivery plan for each annual quarter.
What we’ll deliver:
- A high-level roadmap designed to plan your marketing projects over the next 2 years
- A detailed roadmap designed to show the planned monthly activity and team involvement for each project
- A project status tracker for visibility of overall progress and risks
- A measurement framework which uses performance data to measure key results on an ongoing basis
PUTTING YOUR EXPERIENCE ROADMAP INTO ACTION
We help you to achieve your strategic vision by planning, defining, designing and delivering the projects on your Experience Roadmap
PROBLEMS TO BE SOLVED
Important challenges faced by your business and audiences are identified, then qualified as opportunities, based on their impact.
What we’ll deliver:
- Specified problems to be solved – developing a tight brief and business case for investing time and resources on each challenge.
- Workshops & action plan – identifying the right people from your organisation, then collaborating to define and implement each solution.
JOBS TO BE DONE
From the Marketing Roadmap we will develop programmes of work, reflective of the channels that matter for your business.
What we’ll deliver:
- Prioritised jobs to be done by channel – scoping with internal teams will be an ongoing activity based on the marketing roadmap
- Programme management & assurance – ongoing management and optimization of the Roadmap to assure long-term marketing success.
PROBLEMS TO BE SOLVED
Important challenges faced by your business and audiences are identified, then qualified as opportunities, based on their impact.
What we’ll deliver:
- Specified problems to be solved – developing a tight brief and business case for investing time and resources on each challenge.
- Workshops & action plan – identifying the right people from your organisation, then collaborating to define and implement each solution.
JOBS TO BE DONE
From the Marketing Roadmap we will develop programmes of work, reflective of the channels that matter for your business.
What we’ll deliver:
- Prioritised jobs to be done by channel – scoping with internal teams will be an ongoing activity based on the marketing roadmap
- Programme management & assurance – ongoing management and optimization of the Roadmap to assure long-term marketing success.
Download the Metacortx Marketing Accelerator approach to understand how Operationalised CX will drive growth and revenues for your business.
READY TO REALISE YOUR GROWTH AMBITIONS?
