Planning global ABM programmes for Samsung
Leveraging sales success stories to power global ABM programmes
ABX strategies require highly personalized, relevant and engaging content to engage prioritized key accounts and target job roles.
We worked with the team at Samsung to surface the most compelling use cases within the Samsung Knox product and services portfolio and then placed these at the heart of the sales messaging.
The result is a suite of highly engaging content stories surfacing significant partnerships with enterprise organisations in localized markets across the globe – Media organistions, Telecomms providers, Universities and Logistics organisations.
The opportunity with Media partners was particularly compelling.
The proposition is that Samsung would provide the business devices and the powerful security and EMM capabilities of Samsung Knox, the media publisher would provide the content
A media publisher’s subscription-based customers receive a complimentary Samsung device with their subscription that is already set up to their personal account and preferences.
The challenge was not how to reach the relevant service offering contacts but how to surface the opportunity in a compelling and engaging way.
We opted for a one-to-few approach – campaign activity drives traffic to centralised hub pages, with customised and highly targeted content for each key account.
Leads are be engaged via email, nurtured via re-targeting and qualified via outbound telemarketing.
Qualified leads that meet programme KPIs are passed to Samsung in-market sales teams.
The complete ABM solution.
The team at MetacortX led this programme in previous agency roles.
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