Transformational website UX & UI for Alight

Driving global lead generation for people-tech business transformation

We led the agency team transforming Alight’s digital ecosystem to attract business leaders to their new website.

Surfacing the new brand positioning of ‘Next Level Transformation’, the brief required a complete redesign of the global website and 11 localised country sites.

We also needed to architect the website to incorporate Alight’s progressive M&A strategy that saw European payroll provider NGAHR’s product and solution set being amalgamated over the course of the project.

Core to the project was the development of organisation-centric customer journeys aligned to the C-Suite target audience.

We developed a new information architecture & navigation to reflect an integrated selling strategy, introducing a modular structure that would make it easy to create new content, pages, and launch new services.

The result is a global demand conversion engine that reflects Alight’s business transformation capabilities.

The team at MetacortX led this programme in previous agency roles.