eCommerce to support global growth for Farrow & Ball

Designing a new digital experience to support ambitious global growth

Farrow & Ball, renowned for its luxury paints and wallpapers, sought a digital experience that mirrored the exceptional quality of its products and design. As their primary storefront, the website needed to reflect the brand’s premium status, delivering both a visually stunning and user-friendly experience to match the elegance of their offerings.

Our research uncovered simple, yet powerful insight: inspiration led content drove a huge increase in conversion.

With this in mind, we delivered a completely new website architecture and design. The result? A digital experience that combined inspiration-led content with efficient sample and product order conversion.

Our user journeys were the basis for F&B being able to offer both enhanced consumer and business customer experiences, interweaving inspiration-led content with efficient sample and product order conversion processes.

We worked in collaboration with eCommerce specialist integrator Maginus to build the eCommerce solution on hybris, the site continues to evolve to deliver the new paint colour ranges and switch to water based paints.