Conducting consumer research focus groups to validate 2nd Generation Wiser products and subscription model
Wiser is Schneider Electric’s smart heating solution which uses zonal heating, controlled by smart radiator thermostats, to help consumers manage their household heating and bills.
Wiser had developed the prototype for their 2nd Generation Smart Thermostats, alongside a new subscription model to help consumers manage the initial outlay required to purchase the product bundles up front.
We undertook audience research through in-person focus groups, targeting consumers with no smart heating setup, existing Wiser customers and competitor customers (Hive, Google Nest).
Using an audience screener to identify appropriate consumers, we then developed the discussion guide and moderated each of the three focus group sessions.
Members of the Wiser team were invited to watch the sessions virtually and contributed questions using a live chat function during each focus group.
Following the focus group sessions, we provided an extensive research findings presentation, including a SWOT analysis and recommendations to validate and enhance the new product and pricing offerings.
I was particularly impressed by the MetacortX team’s attentive listening and deep understanding of both stakeholder and customer perspectives.
Our collaboration was the smoothest agency experience I’ve encountered.
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